Making car rental easier
The leading car rental company
We're an operating division of Avis Budget EMEA Ltd, the leading car rental company in Europe, Africa, the Middle East and Asia, with more than 30 years' experience in the car rental industry. Avis Europe serves over 8 million customers annually through a network spanning 170 countries.
Avis began in 1946 when Warren Avis opened his first car rental location - Avis Airlines Rent A Car Systems at Willow Run Airport, Detroit. In 1965, Avis formally expanded into the international arena by founding the Europe, Africa and Middle East division (Avis Europe) and achieved leadership in this market just 8 years later in 1973 - a position which Avis has retained ever since.
The essence of Avis's success has been a singular vision of building the best and fastest growing company within the business of car rental through continuous investment in its network, leading technology and, most importantly, its people.
We try harder...
...is not just one of the most famous advertising slogans of all time; it is an open-ended promise to do better today than we did yesterday; to deliver value to our customers, our employees and our shareholders. It is the spirit of Avis.
Everyone in the company has an important part to play in achieving excellent and consistent customer service and delivering the We try harder promise.